Brawny

Wounded Warrior Project

I was commissioned to create a series of typographic compositions as part of a campaign for Brawny (US) paper towels support for the Wounded Warriors Project. The Wounded Warrior project is a veteran services organisation that offers a variety of programs, services and events for wounded veterans of the military actions following the events of September 11, 2001. A number of returned service men and women were asked to give their definition of tough and I was asked to interpret their quotes in a tough tone.

Year: 2014
Agency: Moxie
Via: Mendola Artists


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