Australian Airforce

Make Extremes Possible Campaign

I was commission to create custom lettering for this recruitmant campaign for the Austrlian AirForce. To recruit more Aircraft Safety Maintainers, the Australian Air Force needed to shift perceptions. In a world of extremes, repairing and customising safety equipment was seen as uninspiring when compared to G forces, high altitude flying and breaking sound barriers. We needed to highlight the true purpose of the role. Which is that without their critical work, none of these extremes could be achieved. Aircraft Safety Maintainers are the ones who Make Extremes Possible. I

Agency: VMLY&R
Client: Royal Austrlian AirForce
Via: Jacky Winter

Year: 2022

Advertising  •  Publishing  •  Editorial  •  Identity  • Exhibitions  •  Miscellaneous  •  Info

© All images and content on this website are copyright Luke Lucas 2023. All rights reserved. ︎