Brawny
Wounded Warrior Project
I was commissioned to create a series of typographic compositions as part of a campaign for Brawny (US) paper towels support for the Wounded Warriors Project. The Wounded Warrior project is a veteran services organisation that offers a variety of programs, services and events for wounded veterans of the military actions following the events of September 11, 2001. A number of returned service men and women were asked to give their definition of tough and I was asked to interpret their quotes in a tough tone.Year: 2014
Agency: Moxie
Via: Mendola Artists
![](https://freight.cargo.site/t/original/i/d1df52707f7f8d8c401ef7ad243ce8ee284f373f6a487ad8e089c6e4e74ab974/Brawny_web_tough-is-being_strong.jpg)
![](https://freight.cargo.site/t/original/i/41c72f2d7beb3ab946764be25d5ac5ec322501f43ed47cb59087c1f25e4e17f1/Brawny_web_tough-is-continuing.jpg)
![](https://freight.cargo.site/t/original/i/ae10955c9b10806b3ccd1adb4a4c243a155fb0f6a9a8fdb460895ce0dcda17da/Brawny_web_tough-is-adversity.jpg)
![](https://freight.cargo.site/t/original/i/e32d768834c60fe1c8028742230458480b42ab7e27a030c71b5b4619c95115bf/Brawny_web_tough-is-fearing.jpg)
![](https://freight.cargo.site/t/original/i/1a7d00071fcf9de7afd1b3e57833af10f128691abed2fff737e6c41f88eedac5/Brawny_web_tough-embracing.jpg)
![](https://freight.cargo.site/t/original/i/e29651970f479ce2c98b58c6e6d95d87630fd078ad2b5d2f12504961eb6576e3/Brawny_web_tough-is-head_high.jpg)
![](https://freight.cargo.site/t/original/i/8f184ed5f3bd93335a918ffa8281e05bee8076853f32e2b3cdf4e8eb699aaacb/Brawny_web_tough-is-getting-up.jpg)
![](https://freight.cargo.site/t/original/i/62b7369c576c86a73b3bebf967bab745537365de8a9f6e1682b1672cc7ead2bd/Brawny_web_tough-is-hitting_bottom.jpg)
![](https://freight.cargo.site/t/original/i/f67197f44294f0b143cb1ba49a6f9bf8f43450eeb41facc2d7f865b6827f9208/Brawny_web_tough-is-the_voice.jpg)
![](https://freight.cargo.site/t/original/i/9e02a8f3c7d2fd48fed6599635b980999986c9b38f48cb2f25fa1210de94452b/Brawny_web_tough-knows.jpg)
![](https://freight.cargo.site/t/original/i/0a867ae5673ad083f13744f27d67d02ebc9b38a698c6cfadc9301b3908301d7a/Brawny_web_tough-RPG.jpg)
![](https://freight.cargo.site/t/original/i/52737d1f5a1b4813f7d67b58f94f95545d19cac4d19d69536cd7622fb88779f1/Brawny_web_tough-see.jpg)
![](https://freight.cargo.site/t/original/i/5faefcfd9f1361517f975b51b3994587e5adc50d1c87ebafe46ef420c657906a/Brawny_web_tough-situation.jpg)
![](https://freight.cargo.site/t/original/i/8434241e86a6bcb3536e8c9d4a5e9a963f02d1affec60912ede57a135126436e/Brawny_web_tough-is-welcoming.jpg)
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