Caltex

Star Mart – Think Fresh

An ID and treatment commission for the Caltex convenience store chain Star Mart. The line was Think Fresh and the brief was for the type to be legible but interesting and to embody the quality of the phrase. I created a separate water/liquid device (pictured) to be used in certain executions also.

Agency: Leo Burnett
Year: 2012




︎︎︎

Advertising  •  Publishing  •  Editorial  •  Identity  • Exhibitions  •  Miscellaneous  •  Info

© All images and content on this website are copyright Luke Lucas 2023. All rights reserved. ︎