Craft

Print Weave Make

I was commissioned to create an ID for a series of open days that are happening this November at Craft, Australian Print Workshop and the Australian Tapestry Workshop.

I wanted to represent the hand crafted arts of the respective institutions through a hand crafted approach. My response was to develop a simple typographic ID and then created individual executions that represented the respective institutions texturally and aesthetically. Combining modelling clay, hand stitched letter forms and a coarse halftone pattern synonymous with the printing of yesterday I created a physical layout which I photographed and retouched.

Year: 2012