Juice Bros.  

Juice Type

I was commissioned by Hase Creative to develop a 3D typeface to use in outdoor and digital campaign for Juice Bros fruit juices which contain no added sugars or concentrates. I designed a custom 3D glass vesel typeface that could be filled up with juice in parallel projection style for maximum versatility for use in a variety of layout.

Year: 2020
Client: Lion Dairy & Drinks
Brand: Juice Bros
Agency: Hase Creative

Brand Manager: Cristina Cafasso
Executive Producer: Dave Hase
Creative Director: Chris Shoolman
Copywriter: Andrew North
Director: Michael Henry
Typographer / Illustrator: Luke Lucas
Photographer: Chris Hillary
VFX: Octavio De Lellis & Benjamin Rasmussen

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