Cheers To Summer

I was commissioned by Identica, Cossette's branding and design division in Toronto, Canada to create a custom lettering style to be used for an OOH advertising campaign for the restaurant chain McDonalds. The campaign was based around a Summer drinks promotion with the line "Cheers to Summer" driving the campaign. My brief was to create the lettering style from 3D liquids that would relate to the specific drink in the ad (ie. cola for a cola promotion, fruit smoothing for smoothie promotion)

Agency: Cossette Toronto  
Via: Mendola Artists


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