McKinsey

2021 Year In Review

I was commissioned by McKinsey to develop a custom illustrative typeface for their 2021 Year In Review package which covered four main themes. The lettering style I developed used 4 dimensional layers that contorted in space to create the letterforms with the ability for them to separate into dynamic flourishes and ornamentation to use throughout the package. 

Year: 2022
Client: McKinsey & Company NYC
Designer Direction: Amanda Soto