McKinsey

2021 Year In Review

I was commissioned by McKinsey to develop a custom illustrative typeface for their 2021 Year In Review package which covered four main themes. The lettering style I developed used 4 dimensional layers that contorted in space to create the letterforms with the ability for them to separate into dynamic flourishes and ornamentation to use throughout the package. 

Year: 2022
Client: McKinsey & Company NYC

Designer Direction: Amanda Soto

Advertising  •  Publishing  •  Editorial  •  Identity  • Exhibitions  •  Miscellaneous  •  Info

© All images and content on this website are copyright Luke Lucas 2023. All rights reserved. ︎