Momentum Energy
Furry Poppins Typeface
I was commissioned to create a warm and fuzzy typeface for use on headlines as part of a Get Happy outdoor campaign for momentum energy. The typeface contains a complete set of uppercase, lowercase, alternates and punctuation marks for use in large format outdoor and digital executions. A super fun gig created under the creative and design direction of momentum's Kate Lightfoot and Alice Kenny.
Year: 2020
Client: Momentum Energy
Design Direction: Kate Lightfoot and Alice Kenny
![](https://freight.cargo.site/t/original/i/299fe80addb319e263b5f337ebefd975504ef6452b9abcdbc748d9b9c86c4f3d/furry_poppins_Hello-1500px.jpg)
![](https://freight.cargo.site/t/original/i/a92aa35e8f93c90a1307fef6b33758d80c4e72528bca49c9e71d9b668958f8e9/momentum_lowercase_preview.jpg)
![](https://freight.cargo.site/t/original/i/28f3401b741c3b48712a8dbccd9b5282b696eb3a2349a00c45d07581ec5ba842/momentum_uppercase_preview.jpg)
![](https://freight.cargo.site/t/original/i/6ac5f82fa507d6d27f284a74bbb4ee14016ae302ca2601b49de16e683de235d8/MOM_Happy_OOH_Sunny.jpg)
![](https://freight.cargo.site/t/original/i/42b8d457ef577001bd0fd49f1f372bdc5f4898330bc50ec8a2398f2d11b88cf7/MOM_Happy_OOH_Mmmomentum.jpg)
![](https://freight.cargo.site/t/original/i/0f1a41bc48f772840a622951ae489b01527de8133d167087be41c7ef3be2550b/MOM_Happy_OOH_Fridays.jpg)
![](https://freight.cargo.site/t/original/i/da977c1ee21ab09eec1c17193237578c0313aa565553fcc2c9d47d67dc08b3ab/MOM_Happy_OOH_Wagging.jpg)
![](https://freight.cargo.site/t/original/i/3c908a3900fcdbb4fea1c0f8792382ec268a521aab570d2fed2fa10de8f33378/MOM_Happy_StreetTalk_Fridays.jpg)
![](https://freight.cargo.site/t/original/i/cc3189fc6db8bef61c5fc0d2f07ff78067d2c77343388d655df2c0f96362ed66/MOM_Happy_StreetTalk_Fuzzies.jpg)
![](https://freight.cargo.site/t/original/i/90ce85590b0270b6964d77badf1b915e577cbba72bd523052d93fcdf709ab405/MOM_Happy_StreetTalk_Wagging.jpg)
![](https://freight.cargo.site/t/original/i/db52ce768ead8cb0753942265790c1a1faee385b479538b7ec647125f1bebb72/MOM_Happy_StreetTalk_Unicorn.jpg)
![](https://freight.cargo.site/t/original/i/b61aaac9abea9369a3fe331f0f69c8f2a093993620f5b587592f03c6e9ac82bf/MOM_Happy_StreetTalk_Sunny.jpg)
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