NZ Transport Agency

Safer Journeys OOH

My response to a typography brief by BBDO NZ for an outdoor campaign promoting driver alertness at intersections for the NZ Transport Agency. The typography uses a subtle intersection y/t ligature and an exclamation (!) mark for the I in intersection to remind viewers quickly of the warning to stay allert.

Year: 2018
Client: NZ Transport Agency

Agency: BBDO NZ
Via: Jacky Winter

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