Renault

Culture Pub On Tour

This type treatment was commissioned through Publicis Paris as an extension to an existing print campaign for French automotive brand Renault. The campaign headline was Culture Pub On Tour and the brief was to create the type out of a motion blurred blue trail (a style that was being used across the rest of the current print campaigns) which connected with a car in the corner of the page

Year: 2011
Client: Renault

Agency: Publicis Paris
Via: Pell Mell



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