Schweppes
Dry Taste Headlines
I was commissioned by George Patterson Y&R to come up with a headline solution for expressing the character of fictitious words as part of a print campaign for Schweppes Dry. The type needed to be consistent with the Schweppes brand guidelines so uses their typeface Roxy Pro as the base form of each treatment.
Year: 2014
Client: Schweppes
Agency: George Patterson Y&R
Via: Jacky Winter
![](https://freight.cargo.site/t/original/i/c68aa10532399c5b13634734371a772c5ae4eb9ee49d8ab89a34a8e66afbd185/JW5223_Schweppes_Zazzizzle_1500px.jpg)
![](https://freight.cargo.site/t/original/i/81354cfd5206bb7988aa73f72217e4d0850b380577275e0cb5661538d659117d/JW5223_Schweppes_Sprazyness_1500px.jpg)
![](https://freight.cargo.site/t/original/i/61b485552d2d3cde19633cad1ed4b61cff5296d62e49c8fd275bbfc3f21e511c/JW5223_Schweppes_crispessence_1500px.jpg)
![](https://freight.cargo.site/t/original/i/77a1ac2ae72a9e456e35f1982e2b7de23042e518d801cdf341c7a99d28eae3b1/MSCH1952_Dry_Posters_14_1500px.jpg)
![](https://freight.cargo.site/t/original/i/e4a244f9ffd6a4e36f0e2085130be68af45361b76261408cbfed321025dfd39e/MSCH1952_Dry_Posters_14_green_1500px.jpg)
![](https://freight.cargo.site/t/original/i/9a833acf6274008e22e2e38d4e401bcbfa7ceb14eb2fc30bb70542eb33021591/MSCH1952_Dry_Posters_14_HR3.jpg)
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